Overview
If you’re hosting recruiting events, you may be familiar with the classic problem of managing invite lists in spreadsheets or keeping folders of CSVs after a conference. Now, you can create forms in Gem, share the form with whoever you’d like to invite, and as they register, they’ll automatically be added to a Gem project – no CSV uploads or separate spreadsheets required.
Requirements
- Your team uses Advanced CRM.
Create a form
To get started, go to any Gem project that you own , and in the upper right, click the “Options” menu – Edit Gem Form.
Drag any fields you’d like to the page, change the color of the form to your company’s exact brand color, and include a description and title to let invitees know what they’re registering for.
Note that certain fields are required, such as name and email; we can’t create new profiles in your Gem project without this info, so you won’t be able to remove them from the page. The resume upload field will upload an attachment to the Gem profile.
Besides standard fields like phone number, LinkedIn URL, Company, etc that are written to the standard Gem profile fields, you can also ask custom, event-specific questions such as “What departments are you interested in?” or “How did you hear about this event?”
Custom questions will be captured as project custom fields in the same project where all your registrations are being captured.
If a person registers who already exists in your Gem instance, rest assured that a duplicate profile won’t be created; we’ll just cross-list them into the event project.
Workflow Automation
You can route form responses to different Gem Projects, or add candidates directly to a Gem Sequence based on the answer to a particular form question. This allows you to act on different segments of candidates, send them more personalized content, and can be particularly helpful when different recruiting team members are responsible for different groups of candidates.
Some use cases where this feature would help are:
- Talent Community signups: separate engineering talent, sales talent, operations talent, etc. to send them more personalized newsletters over time.
- Referral submissions: separate referrals submitted by employees into different departments or job families so different recruiters can easily follow up with candidates who are more specific to their searches, instead of sifting through a huge general project.
- Event registration signups: separate talent based on RSVP status. Yes’s go to one project and No’s go to another so that recruiters can follow up with different messaging after the event.
- University recruiting: separate talent based on RSVP status so recruiters can take action post-event, i.e., invite to interview.
To use this feature on a form you’ve created, head to the “Editor” tab, add a single-select question, and save the form once you are done editing it. Then, switch to the “Overview” tab (see below) and choose between setting up a project or sequence automation. Select the question that you created, then configure your desired routing between the question’s answers and project or sequence. (Automations cannot be set up unless you have a saved single-select question.)
Embedding the Gem Form
If you would like to embed the Gem Form on a talent community page or any other site, you can do this via an iframe using the following snippet:
<iframe src="https://www.gem.com/form?formID=<your_form_ID>" width="100%" height="100%" frameborder="0" />Please ensure you replace the with the actual ID of your Gem Form.
Have any issues or questions on this topic? Please feel free to contact your dedicated Gem Customer Success Manager directly or our Support team at support@gem.com.
- Overview
- Requirements
- Create a form
- Workflow Automation
- Embedding the Gem Form