Overview
Diversity hiring starts before someone applies. If most of your candidates come from referrals or inbound applicants, your pipeline may end up less diverse.
Gem helps you measure diversity from the first outreach onward. This makes it easier to spot where certain groups are dropping out of the process, see whether outreach is working equally well across groups, and understand what you need to change to reach your diversity hiring goals.
How do I use this information?
Gem offers insights for talent teams to track how their work affects diversity through the recruiting funnel, from first outreach through conversion to hire. Use these insights to:
- Catch whether certain groups are disproportionately dropping out of the funnel at a certain stage.
- Forecast how many reach-outs are needed to convert one underrepresented hire.
- Understand via top of funnel metrics why the team did or did not hit diversity hiring goals.
- Inform hiring managers about diversity breakdowns in historical data.
- View differences in pipelines between focused effort on diversity and sourcing through unfocused methods.
- See whether messaging is resonating more or less with a specific population.
Gender
In Gem’s Outreach Stats overview guide, talent teams can view how their efforts are faring across gender, from first touch through to replied, interested, and even converted to process. To do this, in Outreach Stats, select Team Activity in the upper left, and then select Gender in the “Breakdown by” dropdown menu, as pictured below.
Organizations with Pipeline Analytics enabled can analyze conversion rates through the funnel by gender, and further break down by job, department, or other attributes.
How data is gathered
We use an algorithm to predict gender based on name and location. In aggregate, results are 95%+ accurate.
Where data is visible
For organizations with this feature enabled, you can see and edit the gender field in the prospect’s profile details within the Gem extension:
If your organization has Prospects enabled, you can also filter results by gender.
Default gender options
Currently, Gem can only infer man and woman, and not non-binary. However, you can configure other options to manually select or align with your EEOC form options, including nonbinary. To learn more, see Gem ATS: Custom demographic survey.
Have any issues or questions on this topic? Please feel free to contact your dedicated Gem Customer Success Manager directly or our Support team at support@gem.com.