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Gem allows you to add links to your Sequences and track a candidate’s engagement with those links over time within Content Stats.
How Content Stats works
Content Stats aggregates every link in sequences across your entire Gem instance and displays metrics into:
- of sequences the URL is found in
- of messages that contained the URL
- of unique individuals that received the URL
- of replies received where the sequence sent contained the URL
- of clicks on the URL
- of replies after a candidate clicked on the URL
By default, we show you all links sent out at any time, but you can filter on a specific time period to see which links candidates were engaging with during that time window:
You also have the option to click any of the column headers in the table to sort by highest or lowest volume.
- How Content Stats works