Gem allows you to add links to your Sequences and track a candidate's engagement with those links over time within Content Stats.
How Content Stats works
Content Stats aggregates every link in sequences across your entire Gem instance and displays metrics into:
# of sequences the URL is found in
# of messages that contained the URL
# of unique individuals that received the URL
# of replies received where the sequence sent contained the URL
# of clicks on the URL
# of replies after a candidate clicked on the URL
By default, we show you all links sent out at any time, but you can filter on a specific time period to see which links candidates were engaging with during that time window:
You also have the option to click any of the column headers in the table to sort by highest or lowest volume.