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Sequence Tokens are used to personalize your outreach to candidates. They are variables that you can insert anywhere into your Sequence Stages to help customize them. We pull these variables from the Candidate Info and Your Custom Tokens fields within a candidate's profile in Gem.

For example, rather than saying "Hi there!" at the beginning of every message, you could say "Hi {{first_name}}!" instead. As long as the candidate has their first name field filled out within Gem, the message they will receive will be personalized with their name (ex. "Hi Bob!").

How it works

All of your available Sequence Tokens can be found in your Sequence Stage editing window, right on top of the Subject line field.

Basic Tokens

  • First Name

  • Last Name

  • Company

  • Title

  • School

  • Location

Advanced Tokens

Sequence Tokens can be inserted anywhere into the Subject or Body of your Sequence Stages. Simply use your mouse cursor to select where you would like the Sequence Token to be placed, then click on the Sequence Token to insert it.

Things to note:

  • If you decide to use a particular Sequence Token and the candidate does not have that information field filled out on their Gem profile, they will see a blank space in their message. For example, if you said, "I noticed that you've worked at {{company}} in the past." and their Company field is empty, your message will look something like: "I noticed that you've worked at in the past." To prevent this, use Token Fallbacks. More information on this here.

  • When editing/previewing Sequence Stages for candidates, your Sequence Tokens will populate with the candidate's information or your Custom Field Tokens, with exception to the Day of Week token. More information on this here.

Previewing your message

Curious to see how your message will look like to candidates? Click Send me a preview for a Stage and Gem will send a copy of it to your inbox.

Need help with Sequence Tokens in Gem? Feel free to reach out to the Gem team by emailing us directly at or press "Chat with Us" in the Gem home page.

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