The {{day_of_week}} token is substituted into your message at the time that it sends. This is so Gem can always ensure to pick the right day of the week (even if you change the Sequence schedule later).

If you want to test that it's working, try sending yourself a sequence or click the Send me a preview button.

Need help with tokens in Gem? Feel free to reach out to the Gem team by emailing us directly at or press "Chat with Us" in the Gem home page.

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