Visit Gem Outreach Stats to view Overall stats for yourself and your team.

Outreach Stats allows you to filter on three unique parameters:

  • Candidate Cohorts vs. Activity
  • My Stats vs. Team Stats
  • Time Period

Candidate Cohorts vs Activity

The most important parameter is Candidate Cohorts vs Activity. The metrics that each tab displays look similar, but are quite different.

Candidate Cohorts

Candidate Cohorts shows a cohort view, which helps you understand the effectiveness of your outreach (e.g. open rate / reply rate / interested rate) for the time period you are filtering on. Simply put -- of the candidates you sent new sequences to in a time period, it tells you how many of them opened / replied / were interested at any time.

Take the Q4' 18 row in the table above for example:

  • 4,732 Contacted -- You contacted 4,732 recipients in Q4 '18.
  • 3,238 Opened -- Of the 4,732 recipients you contacted in Q4 '18, 3,238 of them opened that sequence, which leads to a 68% open rate. Each recipient can only count once.
  • 59 Interested -- Of the 4,732 recipients you contacted in Q4 '18, 59 were marked interested manually, leading to a 1% Interested Rate.


Activity shows how many activities you performed for a given time period, which helps you understand where you are spending your time.

Taking the same Q4' 18 example, on the Activity tab, Gem tells you:

  • Viewed on LinkedIn -- You viewed 9,298 candidates on LinkedIn in Q4 '18.
  • Added to Gem -- You saved a PDF resume for 12,552 candidates in Q4 '18.
  • First messages sent -- You sent 4,646 first messages in Q4 '18.
  • Followups sent -- You sent 6,741 followups in Q4 '18.

One of the key differences between Candidate Cohorts and Activity is that rates don't make sense in the Activity view. For example, say you sent ten sequences 1 quarter ago, and zero sequences this quarter.

  • If a candidate replies this quarter to any of the ten sequence you sent last quarter, those replies would count towards this quarter in the Activity view. This could lead to a reply rate that is greater than 100%, which doesn't make much sense.
  • In the Candidate Cohorts view, those replies would count for last quarter.

My Stats vs Team Stats

By default, Gem filters to My Stats, but clicking on Team Stats will show stats across your entire team. You can filter by specific team members by typing their names in the search box.

Clicking Overall will aggregate the team's stats and roll everyone's Stats into one number for the time period you are filtering on.

Time Period

By default, Gem shows you stats by Month, but Gem can also aggregate by Quarters, Months, Weeks, or even Days.

Other Outreach Stats Features

Projects Stats

You can also pull stats for a specific project by searching for the project. In My Stats, you can filter by your own project, and on Team Stats, you can filter by team projects.

Downloading a CSV

Download a CSV to pull the stats for all of time for the dashboard configuration you're currently looking at. The CSV will take into account all of the configuration at the top:

  • My Stats vs Team Stats
  • Candidate Cohorts vs Activity
  • Quarters vs Months vs Weeks vs Days

Interested in more granular diversity tracking or tracking URM? Contact to learn more about custom fields & advanced reporting as part of our CRM offering.

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